Portfolio: Divinitea – Certified Organic Teas

Divinitea is a global supplier of USDA certified organic tea. This US based company specializes in handcrafted blends and custom blends for wholesale customers. Divinitea offers both B2B and B2C services.

SojournerWeb Studio has worked with Divinitea for over 8 years to build their online presence. In that time, Divinitea has experienced significant growth and has transitioned to a larger production/retail facility.

How we improved Divinitea’s web presence:

    • Web Development: We built a mobile friendly eCommerce platform and integrated with a shipping management program for streamlined order fulfillment. Our design philosophy focuses on user experience first, allowing customers to find what they need as easily as possible. We also design with the principles outlined in the Americans with Disabilities Act (ADA) for website users with disabilities.
    • Rewards Points, Tea Club: To improve customer retention, we built a rewards points program where customers earn points on orders and product reviews that can be redeemed for future purchases. We also created a Tea of the Month Club for recurring subscriptions.
    • Search Engine Optimization: Website content includes important geographic and industry based keywords in their meta tags, headings, and page content, to improve search engine ranking in key areas.
    • Product Photography Divinitea wanted to focus on high quality thematic product photography. We worked closely with Divinitea to create an artistic concept for their tea photography. Each product is a carefully crafted composition, telling a story behind the tea.
    • Social Media: We created a variety of social media accounts and train staff to manage day-to-day postings. We take an active role in promoting products and sales as well as distributing important news.
    • Email Campaigns: We created an email marketing program to manage a growing list of subscribers. We use this mailing list to improve customer retention and build a quality customer experience.
    • Graphic Design: We designed Divinitea’s logo, store signage, full window decals, print and web ads, and other promotional graphics.
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