Portfolio: Prestwick Chase at Saratoga

Prestwick Chase is a premiere senior living community in Upstate NY. We’ve helped build their web presence to become their primary channel for new residents. In addition, we’ve built an entirely web-based resident portal to help plan and organize their daily activites and manage their services.

How we improved Prestwick Chase’s web presence:

• • Web Development: We have built and maintained their marketing website and their internal website for residents. Their internal website is optimized for tablet and mobile devices, and is used on a daily basis by residents for everything from finding out when the mail is in to learning about activities, events, and fellow residents. Our design philosophy focuses on user experience first, allowing customers to find what they need as easily as possible. We also design with the principles outlined in the Americans with Disabilities Act (ADA) for website users with disabilities.
  • Search Engine Optimization: Website content includes important geographic and industry based keywords in their meta tags, headings, and page content, to improve search engine ranking in key areas.
  • Social Media: We created a variety of social media accounts and train staff to manage day-to-day postings. We take an active role in promoting activities and amenities, as well as distributing important news.
  • Graphic Design: We designed Prestwick Chase’s digital assets for web publication.